Facebook has recorded 1 billion logins during a single day, with Mark Zuckerberg labelling the moment an ‘important milestone’ and too true! billion users in a single day is unprecedented.
Yet there are still many businesses and companies that are NOT engaged in SMM (Social Media Marketing) or internet based marketing of any kind choosing to throw money away on local newspaper adverts with a reach of just a few thousand instead.
Local Newspaper Advertising
Claimed average reach ( based on a publication covering an average sized UK urban district, rural areas will be a lot less) – 50,000 – 100,000
This is the amount newspapers distributed to their delivery team… 20% will be undelivered, 5% will be delivered to empty homes and out of the remaining successfully delivered newspapers a massive 80% will go unopened and unread
Average cost a half page full colour advert £300 – £800
Number of times published for this price – Once
Geographical reach – 20 miles (maximum)
Online and Social media Advertising
Reach – The reach of Social Media Marketing and Internet Marketing is potentially in the billions, unlike a one off newspaper ad your website and social media pages stay accessible until you take them drown and new people will see your website or Social Media pages every day.
With newspaper advertisement you get a single page, half a page, a quarter page or less for your money… With online advertising through Social media or your website you can have unlimited pages…
Average cost of SMM or an online marketing campaign – Whatever you can afford at the time, spend a little ( £100 PCM on adwords or SMM) or a lot (£500 PCM on a full scale internet marketing campaign through a professional marketing agency) or do it yourself for free using facebook, Twitter for example where the only cost is your time.
Number of times published for this price – An advert on a web page or social media account is online permanently
Geographical reach – No limits (local, national, worldwide, the choice is yours)