Social media sites such as Facebook and Twitter already offer free advertising in the form of tweets and posts which is great, but these tools can only take your business or your brand so far. The next step involves paying for social media ads to reach a much wider audience, and if you’re considering this option, you’re probably asking yourself the big question: What will my return actually be? Will spending money on an ad on Twitter or Facebook bring more customers to my business?
You will get lots of contradictory responses on this hot topic; some will say Social media ads are fantastic others will say that Social media ads are a waste of money! So who is correct?
Because of it’s rise in popularity in recent years (since the Penguin and Panda Google algorithm updates put a stop to many questionable SEO practices) There have been a flood of amateur marketing companies touting their skills recently in the world of Social media advertising, guaranteeing amazing results for a monthly fee then not delivering. This is because it is not simply a case of running an ad and sitting back to reap the benefits.
Like any form of advertising do it poorly and you will get poor results, rubbish in rubbish out is a term that springs to mind, Social Media advertising has become so simply that anyone can ‘have a go’ so to speak, but to get good results you need to have skilled professionals creating your ads, designing eye catching graphics, using attention grabbing wording and call to actions and choosing the target audience wisely. Then there is timing, running your ads at the correct time of day, targeting the correct age group and niche.
Social media ads do work if done correctly; many people however simply want unrealistic results thinking that they can sell their products and services right from an ad; these are the same people who think that having a poorly designed and marketed website will be good for business! So these are the people screaming ‘ Social media ads are a waste of money’
Social media ads are a small cog in the digital marketing industry; they are great for building your e-mail list by offering something good for free, sending traffic to your website so that people can read a blog post, getting engagement from your social media community and increasing brand and company awareness. But you also need a good looking, easy to navigate website, with call to action buttons correctly positioned, a responsive, mobile friendly layout and of course a good product or service.
In summary Social media ads are important, but only working well when run in conjunction with Organic SEO, and other digital marketing services. Want to know more? Contact our marketing team 03333 444 670